One of the basic things that you, a newbie Internet marketer, must learn is how to get backlinks. Backlinks are indispensable when it comes to the Internet marketing process. They are important because they are a huge factor in a website’s search engine position.
What are Backlinks?
A website’s search engine position is determined by a variety of factors. One of which is the formatting of the website. Anything that goes inside different HTML tags and meta tags will determine a website’s position for a particular keyword. In the language of search engine optimization, this is called onpage optimization.
Meanwhile, there is also offpage optimization. This is where a website’s search engine position is determined by the websites that link to it. These links are viewed by the search engines as votes and convinces them that a particular website is really about a particular keyword. These are what they call backlinks.
How Do Backlinks Work? 구글광고대행
Backlinks are comprised of two parts: the actual link and the anchor text. The actual link pertains to the website or webpage that you want to link to while anchor text pertains to the text that you use to link with.
This is the reason why Internet marketers tend to use their keywords in their anchor text. That way, the search engines will see these as votes that their site should be ranked well for that keyword. You should do this as well.
However, there may be some instances where you will not be allowed to put anchor text in your links, while an ordinary link can still be considered as a backlink, it will not be counted as a vote for a keyword.
How to Get Backlinks?
Backlinks are very easy to get if you know how. There are lots of free methods to get backlinks. Here are some methods you can try:
1. Article Marketing
This is where Internet marketers can post in free-to-post article directories such as EzineArticles.com to get backlinks from the resource box. This may take a while if you are new to writing but with practice, it is easy.
2. Social Bookmarking
Internet marketers can also use websites such as Digg.com or StumbleUpon.com in linking to their websites. You can even take it up to another level by using social networking websites such as Facebook.com and social updating websites such as Twitter.com
3. Press Release Marketing
There are also lots of free press release directories you can submit to such as PRLog.com and Free-Press-Release-Center.com. A press release is similar to an article only that it is more news oriented. Write the article in the inverted pyramid structure where the most important information comes first.